The GNI Subscriptions Lab was a six-month program at a select group of newspapers of various sizes to find a sustainable business model for the newspaper industry.
Hear what came out of this partnership between FTI Consulting, the Google News Initiative and Local Media Association during the first Annual Meeting of the new association being formed from the merger of Inland Press Association and SNPA, Oct. 6-8 in Chicago.
Our presenters will be Ken Harding, senior managing director, FTI Consulting Inc.; PJ Browning, president, Newspaper Division, Evening Post Publishing, Charleston, S.C.; Ben Monnie, director, global partnership, Google; and Darya Ushakova, senior manager, digital marketing, Tribune Publishing.
They will be discussing the mix of quantitative and qualitative market research that the Lab amassed, and what was found in examining existing and potential reader segments to better understand the addressable market, readers' willingness to pay and more.
At the time of its launch, FTI called the Lab a unique, strategic partnership that will provide publishers with the opportunity to learn from each other and enable us to develop a new digital subscription model blueprint for the entire industry.