Lessons learned: What the Facebook Accelerator Program tells us about retaining digital subscribers

Rachael Gleason and Curtis Huber
Rachael Gleason and Curtis Huber

Presented by Rachael Gleason, senior manager of audience/engagement, Hearst Newspapers, and Curtis Huber, senior director, circulation and audience revenue, The Seattle Times

Facebook put a lot of money into its Local News Subscriptions Accelerator – $3 million, in fact. The three-month pilot program was developed to help select news organizations gain more digital subscribers both on and off its social media platform. The program included training on digital subscription marketing with specific strategies and tactics.

This session at the Annual Meeting, led by participants in the Accelerator, will reveal what was learned from this program.

This is just one of more than a dozen Annual Meeting sessions focused on increasing revenue, reach and engagement at your news organization.

Register to attend

Reserve your hotel room

First-time newspaper attendees – those who have never attended an Inland or SNPA annual meeting before – can register at the first-time rate of $595 (members) or $895 (non-members).

Team discounts also are available to newspapers that send five or more employees from the same paper.  Contact Carley Lintz at clintz@inlandpress.org to request the team discount for the fifth (and additional) staff members.


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